In an industry that is rapidly evolving, Cinema Intelligence web-based (SaaS) product suite offers new advanced technologies and analytics to facilitate data-driven business decisions. We rely on innovation and cinema exhibitors’ breadth of experience to create a leading state-of-the-art digital solution, designed to predict box office figures and automatically build daily schedules optimized to maximize attendance.
With data available in the entire core business modules, the way to combine and get relevant business insights is through Cinema Analytics. Our suite of business intelligence tools allows for a deeper understanding of your cinema while improving productivity in creating reports, dashboards, and data visuals. With advanced analytics functions, we recommend actions based on desired outcome, taking into account specific scenarios and knowledge of past and current events.
How to interact with Dashboards
Drill down in a visual to uncover additional information
Hovering over a visualization will show you if you have a drill or not:
To enable a drill down, select the down arrow in the top left corner of your visual. When it turns dark , it is enabled. If you don’t turn on a drill, selecting a visual element will cross-filter the other charts on the report page. Another way to drill down is to right-click on the element in the visual that you want to drill into and select ‘drill down’.
With the drill down still enabled, you can drill down one field at a time, by clicking on one of the elements in your graph (if it’s a bar chart, then you would be clicking on a bar). You’ll see another level of information, depending on the drill down criteria chosen.
To drill back up, select the Drill Up icon in the top left corner of the graph (or right-click on the graph and select drill up).
To drill down on all fields at once, select the double arrow in the top left corner of the graph or (right-click on the visual and select ‘show next level’).
Another way you can interact with your charts is selecting ‘Expand All Down One Level in the Hierarchy’ . This will display a visual containing data from both the first and the second level of drill down. You can obtain the same behavior by right-clicking on the visual and selecting ‘Expand to next level’.
Display a tile in Focus Mode
The Focus Mode allows you to expand a report visual to see more details.
See data
A click on the horizontal ellipsis in the upper right corner gives you several options. Use ‘See data’ to view a chart of the values used in the visual.
Export data to Excel
If you would like to see the data that is used to create a visual, you can export that data to Excel as an .xlsx or .csv file. Select the ellipses in the top right corner of the graph and select ‘Export Data’.
Forecasting Dashboard
With our Forecasting dashboard, you are able to see on an ongoing basis Forecast vs Actual vs Budget on the circuit or cinema level.
Reporting period
The reporting period is fiscal year. Both the reporting period and the current week are displayed as information on the top left corner of the report.
Actual Admissions, Forecast, Budget and Holidays Overview
Actual Admits = Total Admissions
Forecast Admits = Total Forecasted Admissions. Note: Once you have booked a film for individual cinemas, the Forecasting will adjust to display data only related to those booked cinemas as the default view (the non-booked cinemas will be removed from the calculations). If you do not book a film, the dashboard will display forecast data for all cinemas.
Budget Admits = Total Budgeted Admissions
Number of Holidays = Count of Holidays
Holidays = Holiday Names
The available drill down levels are:
Running Week
Calendar month (year – Month name)
Cinema name
Additional Information:
Film Forecasting updates are visible in the dashboard only the next day.
If a budget is not uploaded for all weeks, the red line will not populate on the report for that missing period.
If the fiscal year is different than the calendar year, the visual display will be sorted as follows: Running week – ascending order, Calendar month – ascending order, Cinema name – alphabetically
In the Forecasting Module, you can see a forecast for an individual cinema by selecting the “Per Site” tab in the “Forecasted results” section. A film booked in an individual cinema will not affect the data displayed here; forecasting details will continue to display forecast data for all cinemas. However, a booked film will affect the data displayed in the Forecasting dashboard, which will remove non-booked films from the calculations and adjust to display data only related to those booked cinemas.
Main filters
Cinema and Movie Title can filter the information displayed in the report.
You can select Cinemas in the chain and / or Movie Titles. If nothing is selected, then information pertaining to all cinemas and movies is displayed.
In case your Fiscal year is different than the Calendar year, you have both option as filters.
Performance Overview
Actual Admits = Total Admissions
Forecast Admits = Total Forecasted Admissions
Actual vs. Forecast = percentage of performance over or below the forecast calculated as (Actual - Forecast)/Forecast
Budget Admits = Total Budgeted Admissions
Actual vs. Budget = percentage of performance over or below the budget calculated as (Actual -Budget)/Budget
Actual – Budget = total difference between Actual Admits and Actual Budget
Film details
Release Date = Date when a film is set to be released
Movie Title = Movie name
Forecasted = Yes or No – if a film has a forecast set in the Forecasting module of Cinema Intelligence
Booked = Yes or No – if a movie is booked or scheduled
Actual Admits = Actual admissions for that specific movie
Forecast Admits = Forecasted admissions for the full life-cycle of the movie
Actual to date – Forecast to date = Difference between Total Admissions To date and Total Forecast To Date
Extra Visuals
Additional insights are provided with the following visuals:
Actual to Date and Forecast to Date comparison – drilling down is available on Running Week and Cinema
Holidays and Public Events table
Weather History and Forecast
Rolling Data
Rolling data Report provides an in-depth analysis by Film and Running week, displaying:
Actual Admissions after release date, for weeks when film played
Forecast Admissions after release date, for weeks in the future
Forecast Admissions before the movie release date
Circuit & Cinema Overview Dashboards
Circuit Dashboards provide you with a full overview of film performance on a weekly basis, together with a future forecast for the upcoming month.
In addition, each Cinema Manager has his / her dedicated dashboards where data can be sliced and diced on multiple filters.
Past Week / Current week Dashboard
All data in this Dashboard is displayed on Running Week level. You can choose the period by using the filter in the right upper corner.
If Past Week is selected from the filter, the data will refer only to the previous Running Week. For example, if viewing this report on Monday January 8th, the data reflected will include the period from Friday December 29th through Thursday January 4th. The assumption is that Friday is the first day of Running Week.
If Current Week is selected from the filter, the data will refer only to the Running Week in play. If film week starts on Friday, the current week will reflect the latest period of time beginning on Friday. For example, if viewing the report on Monday January 8th, the Dashboard will reflect the current week of Friday January 5th through Thursday January 11th. The assumption is that Friday is the first day of running week.
Any KPIs which are specified "to date" refer to the period up until the day you are looking at the report. For example, while viewing the report on Monday January 8th, the "to date" values will include data from Friday, Saturday, and Sunday of the current week. The data from the day that you view the report is excluded because the nightly import from your Ticketing system has not yet occurred for the entirety of that day.
Next 4 Weeks Dashboard
All data in this Dashboard refers to a month (4 weeks) into the future, excluding the current week. For example, if viewing the report on Monday January 8th, the report will reflect the period starting Friday January 19th through Thursday February 15th. The assumption is that Friday is the first day of running week.
Films Overview KPIs
Rank = Represents the order of films in the current play week based on performance, using the actual # of admits to date
Title = Title of the film imported from your Ticketing system
Distributor = Name of distributor
Week = Age of the film based on release date specified in your Ticketing system
Box Office to Date = Box office revenue to date (in local currency)
Box Office Drop = Rate at which the box office revenue dropped versus the same period last week. If you view the report on Monday, the drop would compare Fri, Sat, Sun of the current week to Fri, Sat, Sun of the previous week
Actual to Date = Actual # of admits to date
Actual Drop = Rate at which the # of admits dropped versus the same period last week
Forecast to Date = Total forecasted admits to date. Although a forecast is constructed for an entire week, this value represents the portion of that forecast covering the period that has passed. If you are viewing the report on Monday, the forecast would only include admits predicted for Fri, Sat, Sun so that you are comparing apples to apples.
Shows = Total # of shows that exist to date for a film
APS = Average # of admits per show (Actual admits / # of shows)
ATP = Average ticket price (Box office TD / Admits TD)
Avg BO per Show = Average Box Office per show (Box Office to Date / # of shows)
Week Box Office = Actual total value of box office revenue for the current week, including advanced ticket sales
Week Actual = Actual total # of admits for the current week, including advanced ticket sales
Week Forecast = Total # of admits forecasted for the current week
Events Dashboard
The Events Dashboard provides a general Overview of all public or private events organized in your circuit. Data can be sliced and diced on multiple filters and levels to provide focused insights.