MSA is a calculation tool that makes it easier to forecast movie titles. In this tutorial we explain how Market Share Analysis (MSA) can be used for wide and limited releases. MSA is part of Film Services.
Note: this video demonstrates the workflow using an older version of Market Share Analysis Dashboard from August 2019.
If you are interested in purchasing MSA and/or other film services please contact your Customer Success Manager.
For additional details about the dashboard, check out this article.